Approach phase, kick off, interviews, Safari and data analysis. Generation of personas, Paint points, Insights and prioritisation of ideas (MoSCoW, 2×2 matrix). Business model and information architecture.
Whimsical Paper Dropbox Miro Ilustrator Figma
This project has two bases: the physical one, which is a travelling fair in the neighbourhoods of the cities of Spain promoting equality through education and social approach, thus using public spaces to evolve as a society. And the digital part which supports the whole REBARRIO movement, thus putting the user as the main driver of the activities, workshops and dissemination.
The whole process has followed the rules of Design Thinking, demonstrating that by focusing on the user as the starting point, a faithful and competitive product is achieved.
You can check the whole process in Medium (Spanish version):